The average satisfaction score for a hospital shift-scheduling app has stayed at 4.2 out of 5 over the last three increments. Broken down by role, nurse managers rose from 3.9 to 4.6, while night-shift nurses fell from 4.0 to 2.8. Night-shift nurses are about a third of users. What should the product owner do?
Choose one.
An average satisfaction score can hide groups moving in opposite directions. Evaluating satisfaction includes segmenting by customer type and acting on a group whose experience is getting worse.
The flat average masks a 1.2-point fall for a third of users. The product owner should find out what in recent increments hurt night-shift nurses. Keeping priorities trusts the misleading average, serving managers helps the group already improving, and chasing more responses delays action on a consistent trend.
- Look past the average to the segments.
- Spot the group whose satisfaction is falling and how large it is.
- Link the fall to what changed in recent increments.
- Investigate that group before re-ordering the backlog.
Exam tip: A steady average can hide a group that is getting unhappier; segment before you conclude.
PMI-ACP Seek Early Feedback: Customer Satisfaction, Small Increments and Feature Flags — the lesson that teaches this.