An agile team wants a lightweight artifact that says, in a few sentences, who the product is for, which need it meets and how it differs from alternatives, so anyone on the team can repeat it. Which artifact fits best?
Choose one.
A product vision statement captures target customer, need and differentiation in a short form the whole team can remember and repeat.
The stem asks for a few sentences covering customer, need and differentiation that anyone can repeat. That is the classic product vision (elevator) statement. The iteration goal is tempting because it is also short, but it covers one iteration, not the product.
- List what the artifact must contain: customer, need, differentiator.
- Note it must be short and stable enough to repeat.
- Match it to the product vision statement.
- Rule out artifacts about quality, one iteration or the work list.
Exam tip: Customer, need and differentiator in a few sentences = product vision statement.
PMP Develop a Common Vision: Shared Vision, Ownership and Root Cause — the lesson that teaches this.