A Product Owner wants evidence that recent releases are actually creating value. Which measure gives the most direct evidence?
Choose one.
Value is evidenced by outcomes for customers and users, not by output.
The Product Owner is accountable for maximizing the value of the product. Scrum.org's Product Value competency and Evidence-Based Management both measure value through outcomes such as usage, customer satisfaction and the results customers achieve. Story points, Done-item counts and plan conformance all measure output or activity; a team can score well on them while building things nobody needs.
- Separate output measures (points, items, plan conformance) from outcome measures.
- Ask which measure shows what customers gained.
- Pick the outcome measure.
Exam tip: Measure value by customer outcomes, not by how much was built.
PSM I Product Value and Stakeholders: Maximizing Value with Customers — the lesson that teaches this.